When it comes to global recognition, there are few icons more widely treasured than Chinese pianist Lang Lang, who has raised the profile of Chinese musicians to a new level on the international stage. For almost two decades, Music China has embarked on a similar journey. As one of the world’s largest trade fairs for musical instruments, the fair has opened up the Chinese market to the international industry, building a close-knit global community of suppliers, dealers, distributors and enthusiasts. As industry trendsetters, the duo have now joined hands to promote Music China internationally and raise awareness of music education ahead of the highly anticipated 20th anniversary edition.
More than 1,000 exhibitors are expected to participate in this year’s fair from 26 – 29 October at the Shanghai New International Expo Centre with the usual bustle, excitement and music appreciation expected to fill the halls with an energetic atmosphere.
On the back of the new partnership, the fair’s organisers are stepping into 2022 with a positive mind set. “Our collaboration with a global star such as Lang Lang is a sign of Music China’s ambitions,” says Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd. “Although the pandemic has impacted travel in the short term, this partnership is testament to Music China’s long-term connections and relevance to the international industry. Lang Lang is an inspiration to millions, not just in China, but around the world.”
As a previous participant at Music China, Lang Lang is looking forward to the anniversary edition: “As one of the world’s largest and most influential trade fairs of its kind, Music China is always a dynamic place to view the latest and greatest instruments. The fair’s fringe events are important for industry development and promoting music to the general public. It provides a platform for music lovers to experience the charm of music, and as a pianist, I hope to see more people getting involved and enjoying music.”
The full spectrum of musical instruments will be on display in October across 10 halls covering every aspect of the industry, including pianos, bowed instruments, percussion instruments, woodwind and brass instruments, electronic and electric instruments, music education, sheet music and many others.
With so many corners of the industry gathered in one place, the fair presents the perfect occasion for knowledge to be shared and enjoyment to be had. New technologies and product launches will once again form the backbone of the fringe programme, including a wide range of workshops, forums, competitions, live performances and outdoor shows.
Chinese market shows resilience
The international musical instruments industry has always held the Chinese market in high regard, and its resilience amid the pandemic has cemented this standing. The country remains one of the most lucrative sales destinations for global brands, reaching a new high for revenue of USD 7,232 million in 2021[1]. Between January and November of the same year, imports were valued at USD 516.19 million (up 31% from the year before).[2]
A nationwide commitment to music education both at home and in schools is a major driving force behind sales, while rising purchasing power bodes well for high-end and luxury brands. As such, both domestic and overseas industry players see Music China as an ideal gateway to tap into the huge market potential in the country.
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